The story about how I got here

Photo taken from our flight leaving San Francisco

A two-hour exercise to begin prototyping your life

Guidelines for lean, customer-centric startups

Build relationships with customers.

Up to that point, my CEO Sarah had the best product intuition. She understood our users better than anyone else. It helped that before starting the company, she was a…

Opower design team circa 2014

Who works on what, and why?

Photo by “My Life Through A Lens

“71% of millennials report that meaningful work is among the three most important factors defining career success, while 30% believe it is the most critical factor.” *

If the most important thing is doing meaningful work, how does one go about finding that?

  1. Provide useful feedback to improve…

cc Alejandro Escamilla

A checklist for UX designers, recruiters, and hiring managers

You have less than 2 minutes to make your impression.


Artist Statement

There was something mesmerizing about the Water in Lake Malawi and sitting in our little rocky boat, I got sucked into it. I wanted to capture the Water, and to keep at the top of my pile of memories. I had my iPhone and I knew this wouldn’t be…

Photo By Jens Lelie

A guide on how to get started

How do I become a UX designer?

To help answer this question, I’ve been collecting online resources and stories — and now I’d like to share them with you.

My path to becoming a UX designer

In the past eight years…

Suelyn Yu

UX designer trying to slow climate change. Currently based in Berlin.

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